Privacy Policy
Desh Fashion operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”).
Desh Fashion is responsible for the collection and processing of your personal information. We process personal data in accordance with applicable data protection laws, including the United Kingdom General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Our store uses trusted third-party service providers to help us provide the Services, including secure payments, order processing, website functionality, and customer support.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through our Services or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of our Services, you acknowledge that you have read and understood this Privacy Policy.
Personal Information We Collect or Process
When we use the term “personal information,” we are referring to information that identifies you or can reasonably be linked to you. Personal information does not include anonymised information that cannot identify you.
We may collect or process the following categories of personal information:
Contact details
Including your:
- Name
- Billing address
- Shipping address
- Email address
- Phone number
Financial information
Including:
- Payment details
- Transaction information
- Payment confirmations
- Billing information
Account information
Including:
- Username
- Password
- Account preferences
- Account settings
Transaction information
Including:
- Products you view
- Products added to your cart
- Wishlist items
- Products purchased
- Returns and refunds
- Order history
Communications with us
Including information you provide when contacting our customer support team, submitting questions, or communicating with us through email or our website.
Device information
Including information about:
- Your device
- Browser type
- IP address
- Network connection
- Unique device identifiers
Usage information
Including information regarding your interaction with our website, such as pages viewed, browsing activity, and how you use our Services.
Personal Information Sources
We may collect personal information from the following sources:
Directly from you, including when you:
- Create an account
- Place an order
- Visit or use our Services
- Contact our customer support team
- Provide information through our website
Automatically through our Services, including information collected from your device when you browse our website through cookies and similar technologies.
From our service providers, including when we use third-party companies to provide technology, payment processing, analytics, shipping, and customer support services.
From partners or other third parties, where permitted by applicable laws.
How We Use Your Personal Information
Depending on how you interact with us or which of our Services you use, we may use your personal information for the following purposes:
Provide, Tailor, and Improve the Services
We use your personal information to provide and improve our Services, including:
- Processing and fulfilling your orders
- Processing payments
- Managing your account
- Arranging shipping and delivery
- Handling returns, refunds, and exchanges
- Providing customer support
- Remembering your preferences
- Improving our products, website, and shopping experience
- Recommending products that may be relevant to your interests
This may include using your personal information to create a more personalized shopping experience.
Marketing and Advertising
We may use your personal information for marketing and promotional purposes, including:
- Sending updates about products, offers, promotions, and new collections
- Sending marketing communications through email or other available channels
- Showing relevant advertisements based on your browsing activity or previous purchases
We may use third-party advertising services, such as Google Ads and other marketing tools, to measure advertising performance and improve our campaigns.
Security and Fraud Prevention
We use your personal information to:
- Protect our website and customers
- Verify accounts and transactions
- Detect and prevent fraudulent activity
- Investigate suspicious or unauthorized activity
- Maintain a secure shopping environment
If you create an account with us, you are responsible for keeping your account information secure. We recommend that you do not share your password or login details with anyone.
Communicating With You
We use your personal information to:
- Respond to customer inquiries
- Provide order updates
- Send important service notifications
- Provide customer support
- Maintain communication regarding your purchases
Legal Reasons
We may use your personal information to:
- Comply with applicable laws and regulations
- Respond to legal requests from authorities
- Protect our legal rights
- Investigate possible violations of our policies
- Enforce our Terms of Service and other agreements
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, including:
Service Providers
We may share information with trusted third-party providers who help us operate our business, such as:
- Payment processors
- Website hosting providers
- Shipping and delivery companies
- Customer support providers
- Analytics services
- Cloud storage providers
These providers only process your information as necessary to provide services to us.
Business and Marketing Partners
We may share information with business and marketing partners to help provide promotional services, improve advertising, and understand customer preferences.
These partners process your information according to their own privacy policies.
When You Request or Consent
We may share your information when you:
- Request a specific service
- Authorize us to share information
- Use third-party integrations connected to our Services
Legal Requirements
We may disclose your personal information when required to:
Prevent fraud or security threats
Comply with legal obligations
Respond to government requests
Protect our rights and property
Relationship with Shopify
Our Services may be supported by third-party platforms and service providers that help us operate our online store, process payments, manage orders, and provide a better shopping experience.
Certain features of our website may be powered by Shopify or other technology providers.
These providers may collect and process personal information about your use of our Services to provide and improve their services.
Information you submit through our website may be shared with these providers and their partners where necessary to:
- Process transactions
- Provide website functionality
- Improve security
- Support customer services
- Analyze website performance
These third-party providers handle your personal information according to their own privacy policies and applicable laws.
Third-Party Websites and Links
Our Services may contain links to websites, applications, or online platforms operated by third parties.
If you choose to visit third-party websites through links on our website, you should review their privacy policies, security practices, and terms of service.
Desh Fashion does not control and is not responsible for the privacy practices, content, accuracy, or security of third-party websites.
Information you provide on third-party platforms, including social media websites, may be visible to other users according to the policies of those platforms.
The inclusion of third-party links on our website does not represent an endorsement or guarantee of those websites or their services.
Children’s Data
Our Services are not intended for individuals under the age of 16.
We do not knowingly collect personal information from children under the age of 16.
If you are a parent or legal guardian and believe that your child has provided us with personal information, please contact us through our Contact Page or email us at:
We will take reasonable steps to review and delete such information where appropriate.
Security and Retention of Your Information
We take reasonable measures to protect your personal information and maintain the security of our Services.
However, please understand that no online security system is completely guaranteed to be secure.
Information transmitted through the internet may not always be completely protected while in transit, and we recommend avoiding sending sensitive information through unsecured communication methods.
We retain your personal information only for as long as necessary to:
- Provide our Services
- Complete transactions
- Maintain account records
- Comply with legal obligations
- Resolve disputes
- Enforce our agreements and policies
Your Rights and Choices
Depending on where you live and applicable data protection laws, you may have certain rights regarding your personal information.
These rights may include:
Right to Access / Know
You may have the right to request information about the personal data we hold about you and how we use it.
Right to Delete
You may request that we delete personal information we hold about you, subject to applicable legal requirements and exceptions.
Right to Correct
You may request that we correct inaccurate or incomplete personal information.
Right of Portability
In certain circumstances, you may request a copy of your personal information and ask us to transfer it to another service provider.
Managing Communication Preferences
You may unsubscribe from promotional emails at any time by using the unsubscribe option included in our marketing emails.
Please note that even if you unsubscribe from marketing communications, we may still contact you regarding important matters such as:
- Your orders
- Account information
- Customer service requests
- Transaction updates
Objection to Processing and Restriction of Processing
If you are located in the UK or European Economic Area, you may have the right to request that we stop or restrict certain processing of your personal information where applicable under data protection laws.
Withdrawal of Consent
Where we rely on your consent to process personal information, you may withdraw your consent at any time.
Withdrawal of consent will not affect the lawfulness of any processing carried out before your consent was withdrawn.
You may exercise your rights by contacting us at:
Email: support@deshifashion.co.uk
or through our contact page.
We may need to verify your identity before processing certain requests to protect your personal information.
We will respond to your request within the timeframe required by applicable laws.
Complaints
If you have any concerns about how we collect, use, or process your personal information, please contact us through our contact page or email:
We will review your concern and work to resolve the issue as quickly as possible.
If you are not satisfied with our response, you may have the right to submit a complaint to the relevant data protection authority.
If you are located in the United Kingdom, you may contact:
Information Commissioner’s Office (ICO)
International Transfers
Your personal information may be transferred, stored, or processed outside the country where you live.
When transferring personal information internationally, we take appropriate steps to ensure your information receives adequate protection in accordance with applicable data protection laws.
Where required, we rely on recognized legal transfer mechanisms, including approved contractual safeguards.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, services, legal requirements, or operational needs.
When we make updates, we will revise the “Last Updated” date and publish the updated version on this page.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information.
Your continued use of our Services after any changes are posted means you accept the updated Privacy Policy.
Company Information
Email: support@deshifashion.co.uk
Phone Number: +44 7444 802606
Store Name: Desh Fashion
Company Name: Desh Fashion Limited
Website: deshifashion.co.uk
Company Address: Evington Road, Leicester, LE2 1QG, United Kingdom
Customer Service Available Hours
Monday to Saturday: 09:00 AM – 05:00 PM (GMT)
Sunday: Closed
We aim to respond to your inquiries within 24 hours.